After the death of Horwitt in 1990, Movado began heavy promotion of both the designer and the Museum Watch. It took nearly 30 years when a settlement by means of money was reached. In 1948, Movado started to produce unauthorized copies of Horwitt’s timepiece, causing concerns over intellectual property theft. However, the story with the Museum Watch is not as straightforward as one would expect. The simple yet stunning design was appreciated so much that the watch was selected in a permanent collection of The Museum of Modern Art, New York, in 1960. There are no other visual elements present, not even the hour markers or a date window. The watch is unique for featuring only a single dot at a twelve o’clock position, along with two watch hands. This special timepiece was first introduced in 1947 and was created by industrial designer Nathan George Horwitt. Ditesheim knew exactly how his company would evolve over time – until today, Movado has “more than 100 patents and 200 international awards for watch design and time technology.” The most famous recognition of them is the Movado Museum Watch. Movado stands for “always in motion” in Esperanto. In 1905, he decided to change the company’s complicated name from LAI Ditescheim & Freres SA to a more easily pronounceable Movado. Movado’s story began in 1881 when a 19-year-old entrepreneur Achilles Ditesheim opened a small workshop in La-Chaux-de-Fonds, Switzerland.